The Podcast
BEV JESSUP
# 4 :
How to develop your brand story for private practise as a speech therapist
Listen on....
How to develop your brand story for private practise as a speech therapist
Developing a brand story is vital whether you are new to business or you already have an established business but as a speech therapist, you are taught about these aspects which impact what focus you are going to put on your marketing.
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
These are the steps to write a brand story:
INITIAL Step 1: Draw a circle and write down all your passions and values in that circle.
INITIAL Step 2. And in another circle, intersecting with the other circle, write down the ideal client's passions, interests, problems
What it does is it helps you to connect with the why.
Why do you do your private practice?
Step 1: Just identify your fears about private practice
Step 2: Know your specialties.
Step 3: Develop client experience.
Step 4: Think about your brand story, which is sometimes also called a mission statement.
How do we start creating that mission statement?
Draw the diagram above.
I might say that my mission statement is that I got into private practice after working for other people and organizations for 15 years, and I soon realized I was meant for more. I made lots of mistakes starting out in private practice and had lots of money blocks with my mindset and how to price things. So now I help other speech therapists to start and grow their private practice without making the same mistakes through my step-by-step process inside maven business haven.
Okay, so that's my mission statement.
What is your mission statement? Who do you help? What's your back story? Why did you want to go into this?
Step 5: Develop your ideal client Avatar (ICA).
So I want to thank Maven Business Haven for sponsoring this episode.
Maven Haven Club is a low-cost membership for speech therapists who wanted a step-by-step approach to start in their own private practice. Plus, it has master classes, planners, and resources on business as well as no print digital resources for speech therapists to download and use or use online. It's like having a speech therapy supportive community, and resources all in one place for a low monthly fee. Check out https://mavenbusinesshaven.com/
for more details. So, until next week, I look forward to seeing you bye for now.
So if you are thinking of starting your own teletherapy private practice, then head over to
https://mavenbusinesshaven.com/ check out what is inside.
Click here to listen!
Rate, Review, & Follow on Apple Podcasts
“I love Bev and Women in Action podcast.” <– If that sounds like you,
please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that they desire.
Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out.
Follow now!
Mini-Courses You Can Buy Today
Video Sales Mini-course
Did you know that 55% of people watch videos online ?
Also having a video on your website is likely to increase your revenue by 80%
That's amazing isn't it?
However, if the thought of doing a video and showing your face to a camera terrifies you, this course will show you how to create a compelling video with confidence without messing up your lines and looking silly.
Pricing for Profit Mini-course
Do you struggle with how to work out your prices for your services? Are you tempted to copy your competitors or do you undercut or charge more?
It's really confusing isn't it?
In this training you will discover how you can price your services without compromising your profits or scaring off your clients.
Teletherapy Star System
Mini-course
Starting your own online teletherapy business requires you to know how to assess your clients online, understand how to attract them into your practice, how plan your sessions to keep them engaged, and how to continue to market your services so you have a steady stream of clients.
Being a therapist online is more than just putting a bunch of slides on a screen and hoping for the best. Join me in this 5-week journey as I unravel all the aspects needed to start and run a profitable online private practice.
Or You Can Have these Courses and So Much More Inside Maven Business Haven and grab the FREEBIE here
If you are a speech therapist who wants to:
*Start their own online speech therapy practice,
* Feel confident with delivering top-notch services and
*Want to know how to get new clients to your practice,
then grab the FREEBIES and implement...
Teletherapy Practice Starter Guide
Teletherapy Marketing Checklist
Ultimate Creative Resource Step-by-Step Guide
Listen now
and leave a review
We release a new episode every Friday. Tune in wherever you listen to podcasts & leave us a review!
PRIVACY POLICY TERMS OF SERVICES CONTACT US